The Maximize Life Movement
For more than ten years, The Max Foundation has focused on improving access to treatment
and developing local resources for people newly diagnosed with CML, and other blood
and rare cancers. As such, we have been privileged to be a part of the journey of
thousands of cancer survivors around the world.
We have witnessed firsthand the transformation among people whose lives have been
touched by cancer and who found personal support in their community. These cancer
survivors, including all of us loved ones, live with passion and courage, and most
often give back to their communities.
Beyond the individual transformation is the group transformation seen through the
creation of vibrant patient associations, a novelty in many countries around the
The Maximize Life Movement is our attempt to capture this life-changing phenomenon
operating all over the world. Maximize Life is inspired by and representative of
survivors and supporters alike who live with cancer, live with courage and intentionally
give back to our world.
People in this movement rise above the challenge of a cancer diagnosis and choose
to maximize their lives!
Maximize Life logo: Created by a graphic artist and CML survivor from Malaysia who, in his words, “feels proud he was given the opportunity to design this meaningful
logo because he enjoys and maximizes his life everyday with Max's spirit.” The artist’s
personal interpretation of the movement’s logo is explained within the image.