As part of our 20th Anniversary Celebration on October 19th, The Max Foundation was honored to have Princess Dina, President-elect of the Union of International Cancer Control, reflect on our global efforts over the last two decades. We share her letter here with gratitude and humility.
“Lack of access to treatment” is a five-word sentence that is bandied about a lot in the global advocacy world. The academic-style labeling of the term at times numbs us from the real horror on the ground from what “lack of access to treatment” actually looks like.
Not The Max Foundation. The Max Foundation understood that when a child, for example, has chronic myeloid leukemia (CML) and does not have access to medication, it literally means that this child will die in excruciating pain and right in front of their helpless parents, whose only fault is that they live in the wrong hemisphere. As the mother of a cancer survivor, I cannot begin to imagine how horrific this would be.
If there is one organization whose sole mission is to deliver rather than talk about access to treatment, it would be The Max Foundation. With more than four million monthly doses of lifesaving treatment, love and support given to over 80,000 patients for 20 years, through great local and regional partnerships, The Max Foundation has translated “access to treatment” to what it really means: “access to life”.
With the overwhelming knowledge that 70% of global cancer deaths are in low- and middle-income countries, who are least prepared to deal with cancer, The Max Foundation did not shy away from this statistic, but rather it steeled their resolve. The Max Foundation started working, reaching out and never wavered. Day in, day out for 20 years, The Max Foundation has heeded the call of help from so many patients.
As pioneers in the management of global access programs, as well as other access channels and diverse partnerships, The Max Foundation has delivered on its mission and has honored the legacy of Maximiliano (Max) Rivarola in the most noble of ways: his memory is forever linked with the lives of thousands of human beings from all over the world who have been given a second chance at life.
Her Royal Highness Princess Dina Mired,
President-elect of the Union of International Cancer Control
Former CEO of King Hussein Cancer Foundation in Amman, Jordan
The Max Foundation is a leading global health nonprofit organization dedicated to accelerating health equity. For 28 years, Max has pioneered practical, scalable, high-quality solutions to bring life-extending treatments and patient-centered health care to more than 100,000 people living with cancer and critical illness in low- and middle-income countries. Max believes in a world where all people can access high-impact medicines, where geography is not destiny, and where everyone can strive for health with dignity and with hope.
At The Max Foundation, we’re also continuously growing our brand and messaging to reflect the growing needs of our global communities and the patients we support. Today, we’re announcing an update in how we communicate our model: our Wraparound Support pillar will now be called Patient Services!
At The Max Foundation, we believe in the power of individuals to make a difference, especially when it comes to health equity. Over the years, we’ve been privileged to work alongside some amazing people in both the public and private sectors – people who have moved mountains to help patients around the world face cancer with dignity and hope. We also believe in working closely with organizations whose mission and values align with our own.
October is my favorite month of the year. It marks a changing of the seasons in both the southern and northern hemispheres that brings a sense of reflection and excitement. As such, there could not be a more appropriate month to celebrate theMaximize Life Global Cancer Awareness Campaign, an initiative that encourages people impacted by cancer to reflect on their experiences, celebrate their resiliency, and share their stories with the world.
