This year, like past years, 16 patient support groups in Africa and Middle East have joined the Maximize Life Campaign with enthusiasm and excitement. All the groups in Africa welcome back our friends from Sierra Leone who inspired us all with their resilience in the face of the Ebola epidemic that touched their country.
The month of October has become synonymous with a month where advocacy, disease information, and the fight against the stigma of cancer is at the frontline in the region. Many of the campaign events have invited local medial to increase the reach and visibility of the local support groups. Members of the groups have used their social media platforms to let the world know they are alive and living well with CML because they have access to treatment.
Patient leaders from Africa are taking to the airways during Maximize life to call on their local governments to get involved and increase access to treatment and monitoring tests for all cancer patients. Support group members are openly sharing their stories. Members want to educate their community on the importance of early cancer detection and treatment. They especially want to show that it is possible to be a productive member of society when one has access to treatment.
The Max Foundation is a leading global health nonprofit organization dedicated to accelerating health equity. For 27 years, Max has pioneered practical, scalable, high-quality solutions to bring life-extending treatments and patient-centered health care to more than 100,000 people living with cancer and critical illness in low- and middle-income countries. Max believes in a world where all people can access high-impact medicines, where geography is not destiny, and where everyone can strive for health with dignity and with hope.
At The Max Foundation, we’re also continuously growing our brand and messaging to reflect the growing needs of our global communities and the patients we support. Today, we’re announcing an update in how we communicate our model: our Wraparound Support pillar will now be called Patient Services!
October is my favorite month of the year. It marks a changing of the seasons in both the southern and northern hemispheres that brings a sense of reflection and excitement. As such, there could not be a more appropriate month to celebrate theMaximize Life Global Cancer Awareness Campaign, an initiative that encourages people impacted by cancer to reflect on their experiences, celebrate their resiliency, and share their stories with the world.
Meet Fiorella from Chiclayo, Peru. With determination, a positive attitude, and support from her husband and parents, she’s been successfully managing her chronic myeloid leukemia for 20 years now. She’s also been able to start a family of her own. Fiorella’s story shows the power of the human spirit and the importance of providing access….
