The Maximize Life Campaign: South Asia Embraces the Spirit of Max

The Indian subcontinent has always been characterized by the stoic inner strength of its population that has helped them overcome natural and man-made disasters that seem to always be lying in wait for them. Burdened by their large populations, poor economy and the inept administration of their largely unstable governments, it has fallen upon the people to come to their own rescue.

And it is not so different for their health either. Besides the share of debilitating infectious diseases, many are facing a rising incidence of non-communicable diseases, such as cancer. The challenges here go beyond funding. There is fear, denial, and the heavy burden of stigma.

The 2015 Maximize Life Campaign Has Begun!

October is my favorite month of the year. It marks a changing of the seasons in both the southern and northern hemispheres that brings a sense of reflection and excitement. As such, there could not be a more appropriate month to celebrate theMaximize Life Global Cancer Awareness Campaign, an initiative that encourages people impacted by cancer to reflect on their experiences, celebrate their resiliency, and share their stories with the world.

Let our Global Playlist of Inspiring Songs Rock Your World Cancer Day!

Every day can feel like World Cancer Day when you are living with Cancer. A diagnosis changes our lives and our family’s lives from the moment we hear the news. We want you to know that you are not alone in facing your diagnosis. In fact, we created a playlist of inspiring songs from around the world to keep you going so you can listen anytime and feel the support of your community.