October 19th is Max’s Day
October 19th is Max’s Day. We honor the day because it marks Max’s birthday. At the very same time, we honor all the people who have been helped in his name.
People living with cancer deserve access to holistic treatment, including support, education, and the opportunity to connect with others in a similar situation. That’s why The Max Foundation and its partners offer more than just medicine.
Sandra from Chile started participating in our treatment adherence program, Day by Day, after being diagnosed with chronic myeloid leukemia (CML). She’s been living with the disease for almost a decade now.
“I had barely started sailing in calm waters after overcoming thyroid and breast cancers, when I was immersed in a new storm,” she said. “The CML was an unexpected challenge that tested my resilience.”
The first and second medications Sandra tried had intense and sometimes painful side effects. She’s now on a third-line therapy and responding well.
The Day by Day program helps people manage their treatment plan so they stay on track. Services include monthly phone calls to offer solutions and emotional support, educational materials like brochures, and workshops for patients and their families.
Sandra also receives support from her family, which helps her maintain a positive attitude. Her day starts by taking her four nephews to school before working online for an IT company. She also spends all the time she can with her father and daughters.
“My home has been my refuge,” Sandra said. “I live with my youngest daughter, Catalina, and the father of my daughters, Reinaldo, who have been my fundamental pillar. Together we have faced the ups and downs of this disease.”
Over time, Sandra has learned to adapt to the changes in her body and find new ways to enjoy life. That includes photography, reiki, volunteering, and watching movies. She also takes time to meet and comfort others living with cancer.
“My message is that regardless of diagnosis, it is possible to live a full and meaningful life,” Sandra said. “To all those who are fighting this disease, I say that you are not alone and that there is hope.”

The Max Foundation is a leading global health nonprofit organization dedicated to accelerating health equity. For 28 years, Max has pioneered practical, scalable, high-quality solutions to bring life-extending treatments and patient-centered health care to more than 100,000 people living with cancer and critical illness in low- and middle-income countries. Max believes in a world where all people can access high-impact medicines, where geography is not destiny, and where everyone can strive for health with dignity and with hope.

October is my favorite month of the year. It marks a changing of the seasons in both the southern and northern hemispheres that brings a sense of reflection and excitement. As such, there could not be a more appropriate month to celebrate theMaximize Life Global Cancer Awareness Campaign, an initiative that encourages people impacted by cancer to reflect on their experiences, celebrate their resiliency, and share their stories with the world.

Every day can feel like World Cancer Day when you are living with Cancer. A diagnosis changes our lives and our family’s lives from the moment we hear the news. We want you to know that you are not alone in facing your diagnosis. In fact, we created a playlist of inspiring songs from around the world to keep you going so you can listen anytime and feel the support of your community.