In Latin America, the Maximize Life Campaign has become something like a tradition – a time when each patient organization creates an event or activity of their choice and powers it up for a campaign that takes on a life of its own!
13 patient groups from 11 Latin American countries joined this year’s movement, bringing together patients and caregivers with the purpose of telling the community that cancer is an issue, that ignoring it is not going to make it go away, and that the best approach is to learn about it in order to know what to do about it. From governments to the general public, everybody can get involved in figuring out how to treat cancer patients as members of society and not as a burden.
The 13 Maximize Life Campaign events happening throughout Latin America are varied, and they go from meetings that aim to raise awareness in patients and their family members, such as those taking place in Argentina, Nicaragua and Honduras, to larger scale, community involving events, like those happening in Peru and Ecuador. Patients in Chile, Peru and Mexico have perfected a stage play for children with the story of Maximo and the Big C, Ecuador will organize their customary walk through the city with all types of cancer patients and, in Colombia, children going through treatment will be treated to an afternoon of fun and games, and the message that they are not alone.
Other events include promoting the campaign in non-central cities where access to information and support is rare (Guatemala), Maximo storytelling (Costa Rica), visits to the zoo (Dominican Republic), and others.
But all these events have something in common: plenty of helpful information – both scientific and practical, volunteers giving their time and efforts in order to make the activities and success, and the message that cancer can be fought, with everyone pulling in the same direction.
Mercedes lives in Buenos Aires, Argentina where she uses her Psychology Degree to support patients throughout Latin America.
At The Max Foundation, we’re also continuously growing our brand and messaging to reflect the growing needs of our global communities and the patients we support. Today, we’re announcing an update in how we communicate our model: our Wraparound Support pillar will now be called Patient Services!
Meet Ashok! He’s been with The Max Foundation for six years, working as an Office Admin Assistant for our India region. Learn more about why he started with the organization, what his work week looks like, and a special memory he had with a patient. What drew you to join The Max Foundation, and why….
March 9th marks a somber anniversary; the day Max lost his 3 year battle with chronic myeloid leukemia (CML). For those of us who love Max, who either knew him then or who know and love him now, this will always be a day of sorrow. The words that come to mind are words such as ugly, unfair, impossible, and the feeling is one of emptiness; a whole in one’s heart. Max was a real person, a beautiful young child, whose encounter with cancer was nothing but a tragic episode.
